Market Business Insights - 17 November, 2022

As specified in our exclusive report, the global  In-Vehicle Infotainment Market is projected to reach USD 42.25 billion by 2030.

In-vehicle infotainment systems provide entertainment and information services to the driver and passengers throughout the vehicle. Infotainment services are in the form of audio and video which include music, games, social networking, applications, etc. In addition, vehicle diagnostics and navigation systems help drivers travel safely and reach their destination without any pause.

The rising demand for luxurious, safe, and smart vehicles is one of the key factors driving the growth of the in-vehicle infotainment market during the forecast period 2022–2030. With GPS, streaming music, a backup camera, Bluetooth connection, and a personal assistant, the infotainment system provides drivers with a great experience along with safety. Furthermore, rising vehicle production, and technological advancements, are factors driving the growth of the market.

In-vehicle infotainment (IVI) is a collection of hardware and software in an automobile that provides audio or video entertainment. In-car entertainment originated with in-car audio systems that included radios and cassette or CD players, and now includes automotive navigation systems, in-car internet, video players, USB, and Bluetooth connectivity, car puters, and WiFi. Once controlled via simple dashboard knobs and dials, the ICE system can include steering wheel audio controls and hands-free voice control.

With the demand for more connected vehicles, in-car entertainment is becoming increasingly sophisticated. Car manufacturers, electronics and software suppliers, as well as newcomers to Silicon Valley (such as Google and Apple), work together and compete to come up with infotainment systems that are user-friendly and safe to use.

Recent Development:

August 2021: To strengthen the use of connected car technology in India, MG Motor India recently announced its partnership with Jio to provide the latest integration of IoT solutions in MG's upcoming SUV models. Moreover, this new solution from Jio will benefit the user with the advanced infotainment system along with the trending real-time telematics application.

Which Region Holds the Largest Share?

Asia-Pacific is expected to grow at the highest CAGR during the forecast period, 2022-2030. The region has shown increased adoption of auto infotainment systems in various countries. Further, the region reflects high profitability for auto infotainment manufacturers, leading to in-vehicle infotainment market growth.

Some of the key players in the in-vehicle infotainment market are:

MMI navigation, Harman International Industries Inc., Visteon Corporation, Denso Corporation, Robert Bosch GmbH, Aptiv PLC, Alpine Electronics, Pioneer Corporation, Panasonic Corporation, Mitsubishi Electric Corporation, Samsung Electronics, and Others

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